While streaming video content is like a one way traffic, video games require real-time two-way traffic. The company’s employees, he says, “are first and foremost game lovers who respect the place of game consoles and see them as part of the world of gaming.”ĭror said it wasn’t easy to overcome the challenge of streaming the games instantaneously. Sign up for our free weekly newsletter Subscribeĭror tells NoCamels that “cloud gaming is not here to replace consoles, but is a necessary step in the evolution of video games.” The games are located on a designated channel where Playcast’s portal operates, which offers different game packages, updated every month. Playcast also has similar agreements with Portugal Telecom SA and Singapore Telecommunications Ltd. This new technology is known as “cloud gaming.”Įlad Dror, VP Solutions at Playcast, tells NoCamels: “As in a VOD channel, all users do is subscribe to the Playcast service for a monthly fee and choose the package that is most relevant to their tastes and gaming.”Įarlier this year Playcast signed an agreement with French carrier Bouygues Telecom SA for its Bbox IPTV subscribers, who will pay monthly subscription fees to use any of the latest games. The games almost equal the quality of console games, but only require registering for the service and a remote.

Leading the way towards a significant shift in the gaming industry is Israeli company Playcast. The company’s technology enables cable and satellite television companies to offer the latest games without the need to buy an expensive console or the games themselves, much like your video-on-demand service.

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When it comes to movies, for example, we’ve turned to Youtube, or video-on-demand, instead of purchasing a DVD. Yet game consoles like the Xbox or Playstation still force us to buy games.

This decline is due in part to the shift in our general approach to entertainment content.

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